The brief from the client was to re-edit existing spots to include an end frame celebrating Capital One’s sponsorship of the College World Series, which was three weeks away.
We saw the potential to do something more impactful.
We wrote a campaign honoring the real college baseball stars – the ones who never make it on TV. We wrote, presented and got approval within a week and filmed them the following week. Making the original deadline and doing it for a budget that was only slightly higher than it would have cost to create a new end frame.