Freelance Creative Director / Writer
November 2017 to present.
Agencies include: TBWA/MAL, Havas, DDB, FCB, Leo Burnett, The Special Group, Supply & Demand, Highdive.
Clients include: Apple, Jeep, Ram Trucks, Alfa Romeo, Allstate, Jimmy Johns, GMC Acadia, Capital One.
Cossette, SVP, Executive Creative Director.
September 2014 to November 2017.
Helped the Chicago agency double in size the first year and voted Ad Age’s Best Places to Work in year two.
Instituted industry leading employee benefits, including: unlimited vacation, yearly creative grants and one year maternity and paternity leave.
For McDonald’s, contributed to a guest count climb of 102 positions and +20% per customer cash flow in three years.
For RMHC, increased donations in-restaurant +4% in the first quarter after communications ran.
Led development of RMHC’s largest crowd-funding digital and mobile campaign.
Creative work recognized by Archive Magazine, Radio Mercury Awards and Communication Arts Magazine.
Clients included: McDonald’s, Ronald McDonald House Charities, WyoTech and Everest College.
DDB Chicago, SVP, Group Creative Director.
September 2000 to August 2014.
As GCD on Capital One, managed 17 creatives to produce high-profile, high-demand work for three distinct credit cards as well as their bank and brand.
Co-managed the Bud Light group during the most award winning run in DDB history.
Launched Bud Light Lime. The most successful beer introduction by volume at the time.
First work for Starburst reversed a a 17 month decline and led to a 3% increase in sales.
Filmed first 3-D commercial for Bud Light, developed 16 individual Snap Tags and wrote “listicles” for Buzzfeed – back when everyone thought all those things meant something.
Clients included: Bud Light, Budweiser, Capital One, Starburst, Milky Way and JCPenny.
JWT Chicago, Copywriter
July 1998 to September 2000.
Clients included: Miller Genuine Draft, Miracle Whip, Triscuit.
Meldrum & Fewsmith, Copywriter.
March 1996 to July 1998.
Clients included: Cedar Point Amusement Parks, Mr. Coffee, Rubbermaid.
Freelance Writer, Ground Zero, Young & Rubicam, Traver Rohrback.
July 1995 to March 1996.
Clients included: Yamaha Waverunner, Lincoln Mercury.
Burgler Advertising, Copywriter.
May 1994 to July 1995.
Clients included: Grand Rapids Tourism Bureau (although, I’ll be honest, the ads were not that effective).
Grand Valley State University
Major – Communications, Graduation Fall 1993
Hyper Island Master Class, NY, 2011
Second City Comedy Writing, Chicago, 2002