Milky Way.

As the CD on Milky Way my job was to find a voice for a candy bar that had switched campaigns and taglines constantly over the previous decade.  We looked for inspiration in the product and consumer truths – where research told us the caramel made Milky Way a candy bar that took a helluva long time to eat. “Sorry, I was eating a Milky Way” was an immediate hit,  winning two Cannes lions, consecutive Best Campaign nods at the Radio Mercury Awards and D&AD in book recognition.  More importantly, the campaign still runs today.