Rao’s.

No one has any idea what to cook for dinner. Rao’s, obviously, wants more people to open their spaghetti sauce. We wanted to make it planning dinner as easy and carefree as what they spend most of their day doing – texting. So we introduced Rao’s Reci-Moji. Just text the emoji of whatever food you have laying around and we’ll text you back a recipe (and shopping list). Carrot and Cheese? You might get a recipe for Vegetarian Lasagna. Onion and Bacon? How’s a kale, onion and bacon pizza sound.

64 unique recipes created to make the most of Rao’s spaghetti sauce and the ingredients on the emoji keyboard.

Reci-mojis-Case-Study-Final.jpg
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